Poltergeist.chat acquired by leading cosmetic company
Half a million registered users, up to 8 million messages per month and an innovative business model that already convinced marketleader like Apple or Nike as a customer. This made the Poltergeist.chat app, which was founded by Gerhard Knoess and the former board member of the UBS bank, Axel Hoerger, attractive for the beauty market leader Cosnova. According to rhein-main-startup.com, the cosmetics manufacturer has taken over the small start-up company through a holding company.
In the headquarters of the Poltergeist-Crew near Frankfurt, the atmosphere was very good: “First of all, we are proud of it,”said CEO Director Florian Hofmann on Monday at the request of VentureOut: „something was built up with Poltergeist.chat, which is important for a globally positioned company from Germany, in order to position itself well for the change in digitalization.“ he said.
“Two years ago, when we founded Poltergeist, that was not yet tangible for us.“ With the Poltergeist team, Cosnova secures access to a award winning team that can bring valuable experience in the field of digitization and beauty technology in general.
From secret Messenger to an Ad Tech Company
Through Poltergeist.chat Florian Hofmann and his team have developed an innovative business model for messaging apps. This aspect was particularly important to the cosmetics manufacturer, as Florian Hofmann emphasized: “Conventional messengers tend to concentrate on the sale of user data. Poltergeist has developed a patent-based solution to market real-time chat communication in general. We are talking about a $50 billion advertising market for In-App-Advertising, which has so far been completely closed to instant messaging. ”
The Background: Cosnova GmbH – German hidden Champion
According to rheinmainstartups.de, the company Cosnova GmbH, founded in 2001, is the force behind the takeover. The Cosnova GmbH employs around 450 people and achieved a 15 % increase in sales in 2017 and ended the financial year successfully with net sales of 425 million euros. With a 35 % increase in volume (source: Nielsen 2016), the company was able to further expand its market share and thus achieve the highest market share in the German cosmetics market. It is therefore not surprising that the company now also wants to maintain its position in the Beauty-Tech segment.